Enterprise Ad Campaign Manager
Zocdoc
Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 17 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
Zocdoc’s most important asset is our people. Our Sponsored Results product helps healthcare providers grow their businesses by surfacing them more prominently in search — powered by real-time availability, relevancy, and a competitive bidding model. We’re looking for a strategic, data-driven ad expert to help large enterprise clients realize the full value of this product. Our ideal candidate will own a full-cycle process, from acquisition through optimization and ongoing campaign management for some of Zocdoc’s highest potential clients.
You’ll enjoy this role if you…
- Are an expert in auction-based digital ads products with experience simplifying data and metrics into compelling, persuasive narratives for growth
- Are confident diving into performance data to uncover patterns based on specialty, market, and other key demographics
- Fluent in turning anonymized marketplace benchmarks into persuasive pitch materials for executives
- Are excited by the challenge of helping a VP of Marketing at a major health system understand why Sponsored Results can outperform their other acquisition channels
- Love presenting actionable campaign insights during QBRs or renewal conversations to demonstrate ROI and encourage upsell
- Enjoy collaborating with internal analytics and product marketing teams to refine messaging and evidence for executive presentations
- Like proactively identifying and developing a mitigation strategy for clients who are at risk of churn based on declining performance or engagement
- Prefer working directly with Sales and Success reps to co-own revenue growth and client satisfaction
- Get excited about helping shape how Sponsored Results becomes a core part of Zocdoc’s value proposition for enterprise clients
Your day to day is…
- Analyzing market and performance data to identify high-potential enterprise clients for Sponsored Results adoption and expansion
- Building data-backed recommendations and presentations that demonstrate ROI and strategic value to key stakeholders
- Partnering with Sales and Customer Success to pitch, grow, and retain Sponsored Results campaigns across large provider groups and health systems
- Managing and optimizing active campaigns to ensure top performance, uncover improvement opportunities, and mitigate churn risks
- Collaborating cross-functionally with analytics, marketing, and product teams to surface insights and inform roadmap evolution
- Monitoring client health, surfacing risks proactively, and guiding customers toward long-term success
- Continuously refining campaign strategies to improve outcomes for both Zocdoc and its provider partners
You’ll be successful in this role if you have…
- 4+ years in an enterprise ad sales or performance marketing role at a tech, SaaS, or ad tech company
- Experience with campaign optimization in a bid-based or performance-based ad model
- Deep experience using data to tell stories, influence decision-making, and drive customer growth
- Polished communication skills and comfort engaging with VP and C-level executives
- Highly collaborative, analytical, and comfortable in a fast-paced, evolving environment
Benefits:
- Flexible, hybrid work environment at our convenient Soho location
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer-funded match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch every day along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
- Great Place to Work Certified
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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