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Sr. Sales Enablement Manager



Sales & Business Development
New York, NY, USA
Posted on Wednesday, May 8, 2024

About Betterment

Betterment is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission: making people’s lives better. We’re headquartered in NYC, and offer hybrid NY-based (three days/ week in-office) and select, non-NY-based remote positions.

About the role

In this new position, as the Sr. Manager, Sales Enablement, you will play a pivotal role in growing our Betterment at Work business. You’ll work across the B2B organization, empowering our sales team with the necessary tools, knowledge and training, enabling them to sell our product and drive revenue growth. You will be responsible for owning the sales training and onboarding programs across Betterment’s Sales organization, ensuring sellers are equipped with the critical knowledge and skills to succeed. In addition, you will oversee our sales enablement platform, Highspot, to drive Betterment’s sales content strategy and provide critical insights to Marketing.

This role will cover all customer segments, including Direct and Partner sales, and support the full sales cycle from lead generation to post-sales expansion. Reporting into the Marketing organization, you will partner with Growth Marketing, Creative Services, Insights, Analytics, RevOps and more internal teams, as well as external vendors and agencies as needed.

This role is based out of our NYC office. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.

  • New York City: $135,000 - $150,000

We offer a competitive equity package, health, dental and vision benefits, life and AD&D, short-term and long-term disability insurance, EAP, commuter and parking benefits FSA/HSA, and 401(k) with employer match as well as a flexible PTO policy. This job may also be eligible for variable compensation in the form of a company incentive bonus. For jobs based out of our NYC HQ, we require in office attendance Tuesday through Thursday, weekly.

A day in the life

  • Iterate on and expand Betterment’s Sales Training Calendar, building a consistent training series spanning critical skill areas for the Sales organization
  • Develop and execute impactful training that equips our sales teams with the knowledge needed to excel in their roles
  • Partner with Betterment’s Learning & Development team to facilitate, deliver and measure the effectiveness of role-specific onboarding
  • Partner closely with Sales leaders and sellers to proactively identify team needs and skill gaps
  • Lead weekly office hours for the Sales team, ensuring you are a consistent resource to answer any questions or provide coaching
  • Iterate on and improve Betterment’s Sales content strategy via our Sales enablement platform, Highspot
  • Manage the curation and delivery of Betterment’s competitive intelligence materials
  • Provide ongoing measurement and analysis of the success of Betterment’s core enablement programs
  • Stay updated on the latest trends and advancements in sales enablement, emerging technologies, and industry best practices, and proactively identify opportunities for improvement

What we’re looking for

  • Proven experience in sales enablement, B2B product marketing, or a related role (prior Sales experience is a plus!)
  • Strong understanding of digital tools, platforms, and technologies used for sales enablement, such as CRM systems, sales automation software, content management systems, and data analytics tools (Highspot or Seismic experience is a plus!)
  • Solid experience in creating bespoke sales materials such as one-pagers and presentation decks
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships with stakeholders
  • Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions
  • Self-motivated and proactive, with the ability to work independently and manage multiple priorities in a fast-paced environment
  • Strong project management skills, with the ability to plan, execute, and monitor initiatives effectively
  • Creative problem-solving abilities and a passion for innovation and continuous improvement
  • While not a requirement for the role, experience in financial services or retirement planning is a plus

What being at Betterment means for you

We change lives

Join a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission: making people's lives better.

We set audacious goals

We set them for the company, our customers, and ourselves—and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.

We value all perspectives

When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.

We invest in you with:

  • A competitive suite of benefits, including: medical, dental, and vision insurance; life and AD&D insurance; STD and LTD benefits, including infertility support and World Professional Association for Transgender Health approved benefits; and generous parental leave.
  • Flexible paid time off (and encouragement to use it!)
  • Meaningful opportunity for community building through our 7 Employee Resource Groups
  • Empowerment to own and lead change and affect the business
  • Dedicated professional development opportunities
  • Lunch from our in-house chef three days a week at our NYC headquarters

What happens next

We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues.

In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.

On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process.

We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!

Please note that Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter.

Come join us!

We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.

E-Verify Statement

Betterment participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.
E-Verify Notice
E-Verify Notice (Spanish)
Right to Work Notice
Right to Work Notice (Spanish)

CPRA Language - CA Applicants ONLY

We collect and store personal information for the purposes of candidate tracking (for this role and future opportunities). The information you provide in the course of completing your application will be kept for up to 24 months. We use tools provided by third-party service providers but do not share candidate information for any purpose other than for recruiting. To access the data that is collected, request deletion or to make updates to your candidate profile, please email team.hire@betterment.com.