Sr. Retail Product Marketing Manager
Betterment
About Betterment
Betterment is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission: making people’s lives better. We’re headquartered in NYC and offer hybrid NY-based positions (three days/ week in-office).
About the role
As a Senior Product Marketing Manager at Betterment, you’ll lead go-to-market strategy and execution across our fintech platform’s consumer investing and savings suite. You’ll shape product positioning and storytelling to drive user acquisition, retention, and engagement in a highly competitive digital financial services landscape.
You’ll develop and execute go-to-market strategies for new and existing products across the entire retail feature set, and craft a clear and differentiated messaging strategy that resonates with our target audience. Most importantly, you’ll serve as the connector across all of our internal teams, including product, growth and customer marketing, creative, investing, and many others. Through your leadership, you’ll help to increase awareness, adoption, and engagement, increasing revenue through new customer acquisition, retention, increased net deposits, cross-sell, upselling, and more.
The ideal candidate has experience in fintech. All candidates should possess a genuine passion for investing, savings, and personal finance. You should have a strong understanding of the financial needs and behaviors of today’s digital consumers and be comfortable navigating a fast-paced, leading digital investing brand. Collaboration with Product and Engineering teams is key—you’ll work closely with them to shape and launch features, translate technical capabilities into clear customer value, and ensure alignment across product development and marketing efforts. Website marketing expertise is also critical—you’ll partner with WebOps, Product, and Creative to optimize our marketing pages for performance and deliver a compelling, user-centered narrative.
This role is based out of our NYC office. For jobs based out of our NYC HQ, we require in-office attendance Tuesday through Thursday, weekly. Below, we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.
New York City: $135,000 – $155,000
We offer a competitive equity package, health, dental and vision benefits, life and AD&D, short-term and long-term disability insurance, EAP, commuter and parking benefits, FSA/HSA, and 401(k) with employer match as well as a flexible PTO policy. This job may also be eligible for variable compensation in the form of a company incentive bonus.
A day in the life
- Define our product-market fit, highlighting both how Betterment resonates with our target and tenured customers’ needs and pain points in a differentiated way. Develop product marketing strategy, including positioning, messaging, and value propositions for our retail suite of products and features.
- Know our category: monitor industry trends and competitive activity and provide insights that guide our positioning and go-to-market strategies.
- Collaborate with Insights team to turn insights into action, as well as identify needs for additional market research.
- Collaborate with Product and Investing teams to influence the product roadmap, drive impactful product launches, and generate more value out of our existing feature set.
- Generate ideas for acquisition, cross-sell, and revenue optimization, leveraging customer behavior, category insights, and wealthtech market trends.
- Leverage marketing automation platforms and analytics tools to track performance and iterate on strategy.
- Champion lifecycle marketing initiatives that deepen engagement and increase customer LTV.
- Experience optimizing landing pages, content strategy, and SEO for fintech websites.
- Define, test, measure: regularly evaluate and iterate on marketing programs with an eye towards achieving intended user behavior and alignment to revenue objectives.
What we’re looking for
- Product marketing experience in financial technology, wealth management, or digital banking strongly preferred.
- Proven track record of success driving product marketing and go-to-market strategies for consumer technology or financial services brands.
- Strong experience in website marketing, conversion optimization, and digital performance strategy. Familiarity with MarTech platforms, Google Analytics, A/B testing, Mixpanel, Looker, and marketing automation tools (e.g., Braze, Iterable, HubSpot) preferred.
- Analytical mindset with the ability to interpret data, draw insights, and identify new opportunities.
- A natural collaborator who is able to build strong relationships cross-functionally, advocate for resources, and get things done.
- Strong project management skills: plan, execute, and monitor initiatives effectively.
- Creative problem-solving abilities and a passion for innovation and continuous improvement.
- Someone who can ask the hard questions and lead the way to find answers.
What being at Betterment means for you
We change lives
Join a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission: making people's lives better.
We set audacious goals
We set them for the company, our customers, and ourselves—and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.
We value all perspectives
When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.
We invest in you with:
- A competitive suite of benefits, including: medical, dental, and vision insurance; life and AD&D insurance; STD and LTD benefits, including infertility support and World Professional Association for Transgender Health approved benefits; and generous parental leave.
- Flexible paid time off (and encouragement to use it!)
- Meaningful opportunity for community building through our 7 Employee Resource Groups
- Empowerment to own and lead change and affect the business
- Dedicated professional development opportunities
- Lunch from our in-house chef three days a week at our NYC headquarters
What happens next
We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues.
In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.
On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process.
We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!
Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter.
Please note that in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Come join us!
We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.
E-Verify Statement
Betterment participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.
E-Verify Notice
E-Verify Notice (Spanish)
Right to Work Notice
Right to Work Notice (Spanish)
CPRA Language - CA Applicants ONLY
We collect and store personal information for the purposes of candidate tracking (for this role and future opportunities). The information you provide in the course of completing your application will be kept for up to 24 months. We use tools provided by third-party service providers but do not share candidate information for any purpose other than for recruiting. To access the data that is collected, request deletion or to make updates to your candidate profile, please email team.hire@betterment.com.