Field Marketing Manager
Boomi
About Boomi and What Makes Us Special
Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.
Field Marketing Advisor
Boomi are seeking a dynamic and results-driven Field Marketing Manager to join our marketing team. In this role, you will develop and execute targeted marketing strategies to drive brand awareness, lead generation, and customer engagement within across Asia. Based in Singapore and reporting to the APJ Marketing leader in Sydney, you will collaborate closely with sales and channel teams and other departments to ensure alignment and maximize impact.
Key Responsibilities:
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Strategy Development: Create and implement field marketing strategies that align with overall business objectives and regional market needs.
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Campaign Execution: Plan and execute integrated marketing campaigns, including primarily events, trade shows, webinars, and some digital marketing initiatives.
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Collaboration: Work closely with sales and channel teams to identify opportunities and tailor marketing efforts that support lead generation and sales goals.
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Market Research: Analyze regional market trends, customer behavior, and competitive landscape to inform marketing strategies.
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Budget Management: Manage field marketing budgets, ensuring effective allocation of resources for maximum ROI.
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Performance Tracking: Monitor and report on campaign performance metrics, making data-driven adjustments to enhance effectiveness.
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Stakeholder Engagement: You must be a good communicator and be able to build strong relationships with internal stakeholders and external partners to enhance marketing efforts.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5 years of experience in field marketing or a similar role, preferably in the software industry.
- Partner Marketing experience is advantageous
- Proven track record of successfully executing events and marketing campaigns that drive results.
- Strong analytical skills with the ability to interpret data and generate insights.
- Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
- Proficiency in marketing automation tools and CRM systems including Marketo
- Ability to travel as needed to support regional marketing activities.
Why Join Us:
- Opportunity to make a significant impact on our regional marketing efforts.
- Collaborative and innovative work environment.
- Competitive salary and benefits package.
- Professional development opportunities.
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All employment decisions are based on business needs, job requirements, and individual qualifications.
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