Position Summary

We are looking for an experienced and strategic Product Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing go-to-market strategies, creating compelling product messaging, and driving demand for our solution suite. As a Product Marketing Manager, you will work closely with Product Management, Sales, Customer, and Marketing teams to ensure successful product launches, market positioning, and effective sales enablement.

Position Scope

• Develop and Execute GTM Strategies: Define and implement go-to-market strategies for new product launches, market expansions, and product updates to drive adoption and revenue growth.
• Product Positioning and Messaging: Craft compelling product positioning and messaging that clearly communicate the value of our products to target audiences across various channels.
• Customer and Market Research: Conduct customer, competitor, and market research to understand industry trends, customer needs, and competitive landscapes.
• Content Creation: Collaborate with Content Marketing to develop product-related content such as website copy, product overviews, whitepapers, webinars, case studies, and blogs.
• Demand Generation Support: Partner with the Demand Generation team to develop and execute marketing campaigns that generate leads and support customer acquisition.
• Sales Enablement: Create sales tools, training materials, and pitch decks to empower Sales and Customer Success teams with the knowledge to effectively position and sell products.
• Customer Feedback and Advocacy: Work with Product Management and Customer teams to gather and analyze customer feedback to guide product development, inform go-to-market decisions, and identify opportunities for customer advocacy.
• Performance Analysis and Feedback Loops: Collaborate with Marketing Operations and Demand Generation teams to monitor product and campaign performance metrics, analyze data, and adjust marketing tactics to optimize results and meet business objectives.
• Other duties as assigned.

Qualifications:

• Bachelor’s degree in Marketing, Business, Education or a related field.
• 3-5 years of experience in product marketing or a related role within a SaaS, technology or B2B company
• Strong project management skills and ability to work cross-functionally with Product, Sales, Customer Experience, and Marketing teams.
• Excellent written and verbal communication skills, with a talent for creating clear and engaging messaging positioning complex offerings across solutions sales.
• Ability to distill complex product information into concise and compelling messaging.
• Proficiency in tools such as Jira, Figma, Pendo, Miro, Smartsheet, HubSpot, Marketo, Salesforce, and various project management tools.
• Analytical mindset with a focus on data-driven decision-making.

At Follett Software, our people come first.
We’re deeply committed to supporting the well-being, growth, and success of every Team Member. That commitment shows up in a thoughtfully designed, comprehensive benefits package that helps you thrive—at work and in life. Here’s what you can expect:

• Fully remote work, giving you the flexibility to do your best work from anywhere in the continental U.S. (unless otherwise noted)
• Subsidized healthcare plans, including orthodontic coverage, with HSA option that includes employer matching
• Company-paid disability and life insurance, with the option to enhance coverage through voluntary plans
• Robust Paid Time Off, including Flex PTO for salaried roles, paid parental leave, company holidays, and paid volunteer service time
• Retirement savings with employer match, vesting every pay period
• Flexible Spending Accounts for healthcare and dependent care
• Optional supplemental coverages, such as accident, hospital, and critical illness insurance, identity theft and credit monitoring, and legal protection services
• Meaningful recognition and tangible rewards that celebrate achievements, fuel motivation, and recognize both individual and team success